GRITS. Get Rich In The Struggle. Perseverance. Persistence. Drive. Motivation. Discipline. Are the necessary characteristics needed to Get Rich In The Struggle. The GRITS Brand was created to be a lifelong inspiration for everyday people with everyday struggles. Our vision is to create clothing so that you can look your best, which will enable you to feel your best, while also encouraging you to be the best that you can be. EST. 2013